Hi friend!

Welcome to The Quarter! Yep, the new name for this newsletter. Thanks, all for your help on this!

And yes, I'm working on these deep dives as official podcasts. More on that soon :)

What hurdle are you trying to overcome with your business? I'm happy to help!

Here's this week's deep dive:

In 2018, when Uku Täht was asked to set up Google Analytics for his company, he asked a key question: "Can we just use something other than Google Analytics?"

At the time, the answer was no. But fast forward to today, and there's a good chance you might use a company called Plausible Analytics, which now makes over $1 million in annual revenue by being everything Google Analytics isn't.

Plausible is simple to use, doesn't track individual users, and isn't free…

You might think charging for something Google gives away for "free" is business suicide, especially for a bootstrapped two-person team. But Plausible's story shows that sometimes being the paid underdog with a clear "we're not Google" positioning is exactly what people want.

Now, how Plausible has grown this has been a little unique compared to the dozens of bootstrapped companies I’ve studied in The Bootstrapped Report because it’s maybe the most straight forward growth strategy I’ve seen.

With online privacy being a key concern for many right now, let's dive into how Plausible Analytics has bootstrapped their way to over $1 million in annual revenue by being the privacy-focused alternative to Google Analytics.

Recommended Tool of the Week: This email/section contains affiliate links. I earn a commission if you make a purchase at no extra cost to you :) Webflow is my tool of choice when it comes to building websites. Is it the easiest website builder out there? No, probably not. Is it the most versatile and friendly to non-coders like myself? Yes. If you're looking for a step up from Squarespace or Wix (which are still wonderful!), Webflow is like those but you can customize every single pixel. ​Try Webflow for free here​

Helpful Content from Others:

​The New Rules of YouTube​

If you want to learn YouTube, this podcast episode with Colin & Samir and Paddy Galloway was a masterclass. To hear how brands are viewing YouTube was really fascinating.

​30 Days of Growth​

My friend Chenell Basilio has built one of the coolest email campaigns ever. It's not just a marketing campaign; it's legit helpful strategies and tools to build a newsletter. I'm loving it so far.

Another newsletter you should check out:

The bpd beat Becky Pierson Davidson Grow your business by serving your community with exceptional products. In my weekly newsletter I share strategies I've used with 6, 7 & 8 figure brands to increase customer retention, optimize product performance + develop unforgettable experiences. Subscribe​

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)