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She ditched her elite networks to build a $250k biz

Published 1 day ago • 2 min read

She ditched her elite networks to build a $250k biz

Matt Gira

October 16th, 2025

It's all becoming a little more real this week. I'll be back in Michigan later next week! Hopefully I'll see more of you in person soon! Let me know if you want to meet up for coffee.

In the meantime, excited to share this deep dive on Jessica Lackey's business, Deeper Foundations. She's built a really cool operations strategy business that was built in such an intentional way. A lot of great planning in this one.

If you read this deep dive and love it, check out her new book, Leaving the Casino here.

Now, on to this week's deep dive.

If you had the networks of McKinsey, Harvard Business School and Nike, you would think you would naturally tap into those networks to find clients for a new business, right?

For Jessica Lackey, the founder of Deeper Foundations, she has access to all of those networks. Yet she hasn't built her business off any of them. She started with just the local business community in Charlotte, North Carolina.

But that decision was intentional. Those impressive networks weren't the right fit for the business she wanted to build.

In this deep dive, I go over how Jessica built Deeper Foundations, a business growth strategy consulting business, to over $250k in annual revenue in 3.5 years. We'll explore why she decided not to use her high powered networks, her clever garden strategy for building multiple revenue streams and how she transformed her business from selling time to selling programs.

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I saw Chris speak at Craft + Commerce this past June and thought he had a lot of great insights about how to approach Linkedin. This report matches some of what I've been seeing with my own content there. Personal stories >> Anything else I've posted.

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Matt Gira

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113 Cherry St #92768, Seattle, WA 98104-2205
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Matthew Gira

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