Hi friend!

I published the condensed, narrative version of this deep dive with Allea Grummert (founder of Duett) a few months ago, but here's something different—the full interview. Which format do you prefer: the complete conversation with all its natural flow and additional details, or the more structured version where I highlight key insights and guide you through her story?

What hurdle are you trying to overcome with your business? I'm happy to help!

Here's this week's deep dive:

If I told you someone could create a $12,000 proposal in 8 minutes and get it signed that same day, would you believe me?

That's exactly what Allea Grummert, founder of Duett, does regularly as part of her email marketing and copywriting agency for bloggers.

But having the ability to close five-figure deals this quickly didn't happen overnight. It took a $5,000 investment in an incubator program, creating one perfect productized service, and valuing long-term relationships.

Recommended Tool of the Week: This email/section contains affiliate links. I earn a commission if you make a purchase at no extra cost to you :) Since this week's deep dive is about newsletters, here's my favorite newsletter tool: Kit! You're actually receiving this newsletter thought Kit and it's one of my favorite tools in my personal tech stack. It's easy to use, there's a growing community of creators around it, and you get 10,000 subscribers for free?? 🤯 ​Try Kit for free here.

Helpful Content from Others:

​Every Starbucks location helps build new businesses?​

Admittedly, I am a fan of Starbucks. (Go ahead, judge me.) There's some evidence that where there's a Starbucks, there's more new business activity, which makes me even more of a fan.

​Tally has made it to $2 million ARR!​

Months ago I shared a deep dive on Tally. Excited to see that they've hit $2 million in ARR! Who says you can't build a scalable business without venture capital?

Another newsletter you should check out:

GROWTH CURRENCY⚡ by Dylan Redekop Join 4,000+ subscribers learning how to START + GROW + MONETIZE their newsletters with weekly(ish) insights, tips, and resources. Subscribe​

Thanks for reading!

Matt

P.S. Looking for recommendations on software or content? Check out my personal recs here. Some links in this email and in recommendations are affiliate links, so I do get some credit if you sign up for things with these links :)